How to Optimize LinkedIn to Attract Desirable Job Candidates - Spark Hire

How to Optimize LinkedIn to Attract Desirable Job Candidates - Spark HireJob seekers are constantly inundated with reminders to put their best foot forward on the Internetto ensure that their social media accounts reflect their desirability as potential employees, and no social media account more than LinkedIn. There is a flipside to this, though Companies need to ensure positive online reputations so that they can attract top-shelf talents.Certainly, recruiters and HR managers are likely to check up on applicants on LinkedInbut those applicants are doing likewise, checking out your company on the Web and ensuring that its really a place they want to work. This makes it imperative for the HR team to work with the marketing division, ensuring a positive presence on LinkedInone that will ultimately attract the most desirable job candidatesMake it Clear That Youre HiringFor starters, you need to make it clear that you are, in fact, hiringelse, youre likely to get some would-be applicant s reisepass you over in terms of more promising leads. The Careers tab of your LinkedIn page should list current openings, complete with specific job descriptions. (The more specific you get, the more likely you are to have truly qualified applicants.)Encourage Employees to ConnectMuch of the information on your companys LinkedIn page actually comes from your employees it is they who provide LinkedIn with information about the size and scope of your professional network. You can make your company look more active and prosperous by encouraging your current employees to connect on LinkedIn.Get Employees TalkingSpeaking of your current employees There are no better ambassadors for your brand than current, satisfied workers. Recruit some of them to tell your companys story, and to show what a great place to work it can be. Film a couple of testimonials from current employees, and embed them on your company LinkedIn page.Showcase Company CultureMany company LinkedIn pages focus on what t he business can offer customers and clientsbut why elend also emphasize what your company can offer to its employees, particularly in terms of employee culture? Make it clear that your company is a good place to work, and that you value people, not just profits. Show off Best Place to Work honors on your LinkedIn profile also include links to any charitable or philanthropic partnerships your business maintains.Post ContentA final tip Remember that employees would generally prefer to be associated with a really successful and forward-thinking company top-shelf talents, in particular, only want to work with a company thats at the forefront of its industry. This makes routine content marketing not just great for lead generation, but also for recruiting. If youre regularly displaying your thought leadership by posting helpful blog entries or industry news, youre proving that your company will provide real professional fulfillment.A robust presence on LinkedIn is a vital tool for compani es as they seek to recruit, and as they hope to entice the best talents in their industry.About the AuthorJosh Hurst is the Content Marketing Strategist for Grammar Chic, Inc., a professional writing and marketing company based in Charlotte, NC. Grammar Chic offers both resume services for job seekers and content marketing services for businesses and brands.